RevenuePack research · June 2026

The RevenuePack Local Front Desk Index

We analyzed 5,509 local businesses with live websites across 40 US metros and asked one question: if a customer shows up after hours — on your website or your phone — can anything answer them? The answer, overwhelmingly, is no. The average local business has a front door that's locked from 5pm to 9am.

Key findings · June 2026

Key findings

  1. 96% of the 5,509 US local businesses with live websites measured by the RevenuePack Local Front Desk Index (June 2026) have no chat or messaging tool on their site that can answer a customer's question — and in none of the 40 metros surveyed did that share fall below 90%.

    Cite: RevenuePack Local Front Desk Index, June 2026 — https://mail.revenuepack.com/reports#no-chat-overall

  2. 82% of the 5,509 local businesses analyzed by the RevenuePack Local Front Desk Index (June 2026) offer no way to book or schedule anything online, which means the after-hours customer who wants to become an appointment has to wait for morning — or keep going down the search results until something responds.

    Cite: RevenuePack Local Front Desk Index, June 2026 — https://mail.revenuepack.com/reports#no-booking-overall

  3. 79% of the 5,509 US local businesses measured by the RevenuePack Local Front Desk Index (June 2026) can neither answer a question on their website nor take a booking online, leaving a customer who shows up after closing time with no path to a response of any kind.

    Cite: RevenuePack Local Front Desk Index, June 2026 — https://mail.revenuepack.com/reports#both-overall

  4. The gap between cities is real but bounded: in Huntsville, AL, the best-scoring metro in the RevenuePack Local Front Desk Index (June 2026), 69% of local businesses still can't answer a customer after hours, while Indianapolis, IN tops the index at 86%.

    Cite: RevenuePack Local Front Desk Index, June 2026 — https://mail.revenuepack.com/reports#metro-spread

  5. Some trades measured by the RevenuePack Local Front Desk Index (June 2026) have effectively zero website answering: 100% of the 39 painting contractors and 100% of the 33 nail salons sampled had no chat or messaging tool on their sites, and barbershops were barely better at 99% of 167.

    Cite: RevenuePack Local Front Desk Index, June 2026 — https://mail.revenuepack.com/reports#industry-no-chat

  6. Online booking is weakest where the ticket is biggest: 96% of the 315 real-estate agents and 95% of the 126 car dealerships in the RevenuePack Local Front Desk Index (June 2026) offer no online scheduling, while hair & beauty salons — at 50% of 357 — are the only sampled industry where at least half do.

    Cite: RevenuePack Local Front Desk Index, June 2026 — https://mail.revenuepack.com/reports#industry-no-booking

  7. 20% of the 5,509 businesses in the RevenuePack Local Front Desk Index (June 2026) run their web presence on a DIY site builder, and 10% show visibly stale sites with outdated copyright years — signals that the website was set up once and hasn't been touched since.

    Cite: RevenuePack Local Front Desk Index, June 2026 — https://mail.revenuepack.com/reports#diy-overall

Every finding above is free to quote with attribution. How these numbers were measured →

96%

can't answer a question on their website

measured, not vibes

82%

can't take a booking online

real shops, real crawl, real number

79%

can do neither

source attached, as always

20%

run on a DIY site builder

we counted. that's the number

City by city

Ranked by Neither — the share of businesses an after-hours customer can't reach at all. Every metro gets its own report; click through for the full breakdown.

#MetroNo chatNeither
1Indianapolis, IN99%86%
2Salt Lake City, UT98%86%
3Fort Wayne, IN95%85%
4Birmingham, AL97%85%
5Lincoln, NE97%85%
6Grand Rapids, MI97%84%
7Omaha, NE95%84%
8Memphis, TN98%83%
9Albuquerque, NM98%83%
10Des Moines, IA98%82%
11Wichita, KS96%82%
12Oklahoma City, OK96%81%
13Fort Collins, CO96%81%
14Charlotte, NC96%80%
15Richmond, VA97%80%
16Peoria, IL95%80%
17Springfield, MO97%80%
18Cincinnati, OH97%79%
19Greenville, SC97%79%
20Toledo, OH97%79%
21Austin, TX95%79%
22Little Rock, AR98%79%
23Boise, ID98%78%
24Kansas City, MO99%78%
25Knoxville, TN95%78%
26Tulsa, OK95%78%
27Lexington, KY98%78%
28Spokane, WA97%77%
29Raleigh, NC90%76%
30Madison, WI93%76%
31Sioux Falls, SD98%76%
32Dayton, OH93%75%
33Louisville, KY93%75%
34Nashville, TN97%75%
35San Antonio, TX95%75%
36Columbus, OH96%74%
37Tucson, AZ95%72%
38Greensboro, NC95%72%
39Chattanooga, TN96%70%
40Huntsville, AL96%69%

Methodology

In June 2026 we sampled 5,509 local service and storefront businesses — salons, restaurants, gyms, dentists, contractors, real-estate agents, auto shops and more — across 40 US metros, keeping only businesses with a live, reachable website. Each site was fetched and checked for: a working chat or messaging widget (no chat), any online booking or scheduling path (no booking), mobile-readiness, DIY site-builder fingerprints, and visibly stale copyright years. Percentages are shares of each metro's sample. Samples reflect businesses listed in commercial map data, not a census; treat city-to-city gaps under ~5 points as noise.

Full methodology — every check, the sample, and the limitations →

Cite this data

Free to cite and republish with attribution: "RevenuePack Local Front Desk Index, June 2026" linked to https://mail.revenuepack.com/reports. Journalists: want the raw per-city tables, a custom cut, or a quote? Email press@revenuepack.com — we answer fast. (It's kind of our thing.)

Why we ran this: RevenuePack is an AI front desk — it answers the website visitors and phone calls local businesses miss, 24/7. Every call answered, or that month is free.

See how it works →
RevenuePack Local Front Desk Index — June 2026